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ITC's Miss Players is a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of ‘style with a playful side’ is also reflected in the tagline for the brand – ‘play it cool’.
Well known film actor Amrita Rao, with her vibrant and youthful personality, is the face of the brand. In the brand marketing campaign, she stylishly brings alive the spirit of fun and playfulness.
The range which spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the female youth of the country. The Spring-Summer ’08 collection that is hitting stores now has a wide range of casual-wear with colourful tees in catchy prints & motifs, smart capris and dungarees for that relaxed look. The party-wear collection with fitted tops in daring prints and detailed embroidery are sure to set the floor on fire. The work-wear collection with its banker shirts and flattering trousers are perfect for the confident working woman of today.
The range is attractively priced in the range of Rs. 300 to Rs. 1000. Miss Players is currently available at 6 exclusive Miss Players stores and also at 47 John Players stores in key cities across the country.
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